--- title: MESH Experience Blog | Fiona Blades --- [![](https://www.meshexperience.com/wp-content/themes/mesh/images/logo-white.svg)](https://blog.meshexperience.com/) - [Home](https://www.meshexperience.com/) - [What We Do](https://www.meshexperience.com/what-we-do/) - [Who We Are](https://www.meshexperience.com/who-we-are/) - [News & Views](https://blog.meshexperience.com) - [Contact Us](https://www.meshexperience.com/contact-us/) ![](https://www.meshexperience.com/wp-content/themes/mesh/images/menu.svg) ![](https://www.meshexperience.com/wp-content/themes/mesh/images/close.svg) - [Home](https://www.meshexperience.com/) - [What We Do](https://www.meshexperience.com/what-we-do/) - [Who We Are](https://www.meshexperience.com/who-we-are/) - [News & Views](https://blog.meshexperience.com) - [Contact Us](https://www.meshexperience.com/contact-us/) - [Blog (69)](https://blog.meshexperience.com/tag/blog) - [Brand Tracking (3)](https://blog.meshexperience.com/tag/brand-tracking) - [case study (1)](https://blog.meshexperience.com/tag/case-study) - [Customer Experience (8)](https://blog.meshexperience.com/tag/customer-experience) - [Experience Marketing (29)](https://blog.meshexperience.com/tag/experience-marketing) - [Experience Metrics (18)](https://blog.meshexperience.com/tag/experience-metrics) - [IPA (1)](https://blog.meshexperience.com/tag/ipa) - [Media & Touchpoints Insights (7)](https://blog.meshexperience.com/tag/media-touchpoints-insights) - [News (27)](https://blog.meshexperience.com/tag/news) - [Olympics (3)](https://blog.meshexperience.com/tag/olympics) - [Real Time Experience Tracking (3)](https://blog.meshexperience.com/tag/real-time-experience-tracking) - [Retail Banking (8)](https://blog.meshexperience.com/tag/retail-banking) - [Retail Banking Coronavirus Insights (31)](https://blog.meshexperience.com/tag/retail-banking-coronavirus-insights) - [Sponsorship (3)](https://blog.meshexperience.com/tag/sponsorship) - [Superhero CMO Suite (8)](https://blog.meshexperience.com/tag/superhero-cmo-suite) - [Supplier Diversity (2)](https://blog.meshexperience.com/tag/supplier-diversity) - [Women Owned (2)](https://blog.meshexperience.com/tag/women-owned) [![](https://blog.meshexperience.com/hubfs/Going%20for%20Gold%20blog%20cover%202.jpg)](https://blog.meshexperience.com/going-for-gold) BLOG ## [A Marketers Guide to Measuring Sponsorship](https://blog.meshexperience.com/going-for-gold) [Read More](https://blog.meshexperience.com/going-for-gold) [![](https://blog.meshexperience.com/hubfs/soe%20blog.jpg)](https://blog.meshexperience.com/share-of-experience-a-sustainable-choice-at-a-time-of-marketing-metric-erosion) BLOG ## [Share of Experience: A sustainable choice at a time of marketing metric erosion](https://blog.meshexperience.com/share-of-experience-a-sustainable-choice-at-a-time-of-marketing-metric-erosion) **"Share of Voice is antiquated” – Long live Share of Experience** [Read More](https://blog.meshexperience.com/share-of-experience-a-sustainable-choice-at-a-time-of-marketing-metric-erosion) [![](https://blog.meshexperience.com/hubfs/IPA%20blog%20graphic%20new%20version%202.jpg)](https://blog.meshexperience.com/owned-channels-next-frontier-for-marketing-effectiveness-measurement) BLOG ## [Owned Channels: next frontier for marketing effectiveness measurement](https://blog.meshexperience.com/owned-channels-next-frontier-for-marketing-effectiveness-measurement) The position, value and relevance of Owned Channels are unlocked in a new IPA/MESH Experience report. [Read More](https://blog.meshexperience.com/owned-channels-next-frontier-for-marketing-effectiveness-measurement) [![](https://blog.meshexperience.com/hubfs/Fidelity%20blog%20graphic%20vs4.jpg)](https://blog.meshexperience.com/financial-services-case-study) BLOG ## [350% sales uplift driven by understanding experiences](https://blog.meshexperience.com/financial-services-case-study) This case study shows how a MESH Experience partnered with a financial services player to transform their brand and generate phenomenal revenue growth. [Read More](https://blog.meshexperience.com/financial-services-case-study) [![](https://blog.meshexperience.com/hubfs/Quirks%20winner%20blog%20image%20Jan%202023.jpg)](https://blog.meshexperience.com/we-won-at-the-quirks-awards) NEWS ## We won at the Quirks Awards! Very proud to have won the Market Research Supplier (under $10mn) category of the Quirks Marketing Research and Insight Excellence Awards.  [Visit Website](http://www.researchnewslive.com.au/2022/11/14/mesh-experience-wins-quirks-market-research-supplier-award/) [![](https://blog.meshexperience.com/hubfs/MRS%20Awardsvs2.jpg)](https://blog.meshexperience.com/double-finalist-in-the-2022-mrs-awards) NEWS ## Double finalist in the 2022 MRS Awards Honoured to be MRS Award finalists in both the Agency of the Year and Young Researcher of the Year categories. [Visit Website](http://www.researchnewslive.com.au/2022/10/17/mesh-experience-a-double-finalist-in-2022-mrs-awards/) [![](https://blog.meshexperience.com/hubfs/IPA%20Owned%20blog%20image%20vs4%20Jan%202023.jpg)](https://blog.meshexperience.com/5-things-about-owned-channels-for-brand-growth) NEWS ## 5 things about Owned Channels for brand growth Owned Channels are a rich territory offering huge potential – here’s 5 topics to unlock brand growth. [Visit Website](https://ipa.co.uk/knowledge/ipa-blog/five-things-about-your-owned-channels-to-deliver-future-brand-growth/) [![](https://blog.meshexperience.com/hubfs/Blog%20Fiona%20Quirks%20award%20Jan%202023.jpg)](https://blog.meshexperience.com/quirks-qa-with-fiona-blades) NEWS ## Quirks Q&A with Fiona Blades Fiona shares thoughts on gaining and keeping clients following our Quirks MR Supplier of the Year win. [Visit Website](https://www.quirks.com/articles/q-a-innovation-and-collaboration-within-research-and-insights/) [![](https://blog.meshexperience.com/hubfs/Blog%20Evolution%20WARC%20Jan%202023.jpg)](https://blog.meshexperience.com/the-evolution-of-marketing) NEWS ## The Evolution of Marketing Our Crater Lake & Co partner, Brian Jacobs, highlights how marketing leaders can best manage the many challenges facing them today. [Visit Website](https://www.warc.com/newsandopinion/opinion/the-evolution-of-marketing-introduction/5982) [![](https://blog.meshexperience.com/hubfs/MESHiesta%20blog%20image%20vs2%20Jan%202023.jpg)](https://blog.meshexperience.com/heres-comes-meshiesta-our-ld-program) NEWS ## Here comes MESHiesta – our L&D Program We launched MESHiesta – our L&D program – to develop our skills and deliver added value to our clients. [Visit Website](http://www.researchnewslive.com.au/2022/11/28/mesh-experience-launches-learning-and-development-program/) [![](https://blog.meshexperience.com/hubfs/Blog%20Dana%20Quirks%20Jan%202023.jpg)](https://blog.meshexperience.com/quirks-qa-with-dana-digregorio) NEWS ## Quirks Q&A with Dana DiGregorio As a finalist in the Fearless Leader category of the Quirks Awards, Dana gives her observations on leadership skills. [Visit Website](https://www.quirks.com/articles/q-a-with-dana-digregorio-mesh-experience) [![](https://blog.meshexperience.com/hubfs/Blog%20Diversity%20Unlimited%20Jan%202023.jpg)](https://blog.meshexperience.com/diversity-unlimited-doubles-in-size) NEWS ## Diversity Unlimited Doubles in Size Our diverse-owned business collective, Diversity Unlimited, has doubled in size with five new member consultancies. [Visit Website](https://www.research-live.com/article/news/diversity-unlimited-doubles-in-size/id/5105942) [Next](https://blog.meshexperience.com/author/fiona-blades/page/2) ![](https://www.meshexperience.com/wp-content/themes/mesh/images/logo-white.svg) © MESH 2025 - [Cookie Policy](https://www.meshexperience.com/cookie-policy/) - [Privacy Notice](https://www.meshexperience.com/privacy-notice/) Newsletter Signup - -