---
title: DISCOVER WHAT THE TREND TOWARDS “CUSTOMER EXPERIENCE” MEANS FOR MARKET RESEARCH IN FIONA’S COLUMN ON ESOMAR’S RESEARCH WORLD
description: https://www.researchworld.com/fionas-fascinations-what-does-the-trend-towards-customer-experience-mean-for-market-research/
---

[MESH Experience Blog](https://blog.meshexperience.com)

# [DISCOVER WHAT THE TREND TOWARDS “CUSTOMER EXPERIENCE” MEANS FOR MARKET RESEARCH IN FIONA’S COLUMN ON ESOMAR’S RESEARCH WORLD](https://blog.meshexperience.com/discover-what-the-trend-towards-customer-experience-means-for-market-research-in-fionas-column-on-esomars-research-world)

 Written by [Fiona Blades](https://blog.meshexperience.com/author/fiona-blades) | 10/1/19 10:00 AM

More and more marketers seem to be morphing into Chief Customer Experience officers and we need to think about what our industry should be providing and how we can be pivoting to align with these new client needs.

[View full post](https://blog.meshexperience.com/discover-what-the-trend-towards-customer-experience-means-for-market-research-in-fionas-column-on-esomars-research-world)

```json
{
  "@context" : "http://schema.org",
  "@type" : "BlogPosting",
  "author" : {
    "@type" : "Person",
    "name" : "Fiona Blades"
  },
  "dateModified" : "2020-02-25T11:51:52.048Z",
  "datePublished" : "2019-10-01T10:00:00Z",
  "headline" : "DISCOVER WHAT THE TREND TOWARDS “CUSTOMER EXPERIENCE” MEANS FOR MARKET RESEARCH IN FIONA’S COLUMN ON ESOMAR’S RESEARCH WORLD",
  "image" : {
    "@type" : "ImageObject",
    "height" : 584,
    "url" : "https://blog.meshexperience.com/hubfs/Blog%20Post%20Feature%20Images/News%20Publication%20Logos/ResearchWorld-Feature-Logo.png",
    "width" : 1120
  },
  "mainEntityOfPage" : "https://blog.meshexperience.com/discover-what-the-trend-towards-customer-experience-means-for-market-research-in-fionas-column-on-esomars-research-world",
  "publisher" : {
    "@type" : "Organization",
    "logo" : {
      "@type" : "ImageObject",
      "height" : 60.0,
      "url" : "https://cdn2.hubspot.net/hubfs/1946144/MESH_Experience_March2018%20Theme/Images/logo.png",
      "width" : 181.84616
    },
    "name" : "MESH Experience Blog"
  }
}
```