---
title: Experience Driven Marketing Manifesto
description: We need a human-centered marketing approach that puts customers center stage.  We call this Experience Marketing. And it’s shown to drive brand growth.
---

[![MESH Experience](https://blog.meshexperience.com/hubfs/MESH_Experience_March2018%20Theme/Images/logo.png)](http://www.meshexperience.com/)

# We believe that for brands to succeed in the new world, marketers need to take an Experience Driven Marketing approach. 

![Experience Driven Marketing Manifesto](https://blog.meshexperience.com/hs-fs/hubfs/edm-cover.png?width=473&height=263&name=edm-cover.png)

##### **We are overloaded with data — it’s coming from our call centers, our websites, our retail partners, our media agencies.**

We’ve got GRPs, click-throughs, likes, and share of voice to help us to measure marketing activities, but this leaves us with a dizzying array of metrics where we are comparing apples and pears. 

We need a human-centred marketing approach that puts the customer center stage. We call this **Experience Driven Marketing.** It’s based on learnings from capturing experiences over the last 12 years and our proprietary Experience Model and Metrics. And it’s been shown to drive brand growth.

**We’ve put all this together and created an Experience Driven Marketing Manifesto** – six short videos for each key point in our manifesto. 

These videos will teach you: 

- Why it’s important to organize around customers rather than products and why it’s crucial to take responsibility for every touchpoint
- What new metrics you need to monitor to take action for brand growth
- How to use context to help optimize your media

### Download the full set of videos for FREE:

### © MESH 2018