---
title: "The Retail Media Summit UK 2024: Building Brands From The Top Down"
description: retail media P2PI and SMG
image: https://blog.meshexperience.com/hubfs/SMG%20Blog%20Cover.jpg
---

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# The Retail Media Summit UK 2024: Building Brands From The Top Down

MESH Experience partnered with SMG and The Path to Purchase Institute to unpick the value of retail media on upper funnel metrics.  We validated that if you want to build brands, retail media has the ability to do this extremely effectively and is truly an untapped powerhouse for brand building. We analyzed over 16,000 experiences to understand how this channel can not only impact on short term sales, but also build brand equity.

Interested in learning more?  <https://blog.meshexperience.com/owned-channels-ipa-free-download>Download our [Retail Media for Brand Building](https://blog.meshexperience.com/budget-conversations-landing-page-0) paper now!

---

Author: Fiona Blades -- President and Chief Experience Officer

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 Last Updated:  Oct 2024

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