---
title: Fiona Blades on rethinking the customer experience to drive brand equity on Quirks
description: https://www.quirks.com/articles/rethink-the-customer-experience-to-drive-brand-growth
image: https://blog.meshexperience.com/hubfs/Quirks-Media-Feature-Logo.png
---

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NEWS

# Fiona Blades on rethinking the customer experience to drive brand equity on Quirks

Great customer experience recognises consumers interact with brands in multiple ways and it’s important to take them all into consideration when assessing brand equity.

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 Last Updated:  Oct 2019

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