The Value of Retail Media on Brand Metrics

Retail media has an increasingly relevant role for many marketers and there is significant industry discussion and focus on upper-funnel campaigns run by retail media networks and powered by first-party data.

However, compared to conversion metrics and even consideration, there is a  lack of data measuring how well retail media can impact brand awareness and equity at the top of the funnel. This is why MESH Experience, along with SMG and the Path to Purchase Institute, partnered together to shine a light on this specific topic and analyzed 16,000 consumer experiences across multiple categories and retail channels to prove the true value of this channel.

The results? Download today to see how retail media is building brands.

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