Real-time Experience Data Turbo-charges Modelling

“How can I explain more from the baseline? How can I compare apples and apples in my modelling? How can I see the consumer reaction to my activity?” These are some of the questions I‘ve heard clients asking about modelling over the years.

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Putting customers at the heart of the business

As market research and marketing professionals we understand the importance of putting the customer at the heart of the business and there are many ways that we do this – customer closeness programs bring us face to face with individual customers..

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MESH Experience wins two golds at IBX Awards

MESH Experience won two golds at the International Business Excellence Awards. The golds were awarded in the categories for Customer Experience and Strategy/Change and Transformation.

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FIONA BLADES’ SUCCESS STORY FEATURED ON WECONNECT

As Fiona built campaigns for her clients, she wanted to know how every brand encounter helped form a customer’s brand perception. But that information wasn’t being tracked anywhere. In 2006, she set out to fill that gap. Not only would she gather..

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Fiona Blades Discusses Measuring Employee Experience in ESOMAR RW

The pandemic has challenged many companies in their handling of different stakeholder groups.  Unhappy employees can lead to unhappy customers.  This made me wonder, has measuring employee experience become more important than ever?

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UK Retail Banking Corona Insights Week End 16 Oct 2020

We aim to help marketers offer the best customer experience they can and continue to build their brand equity during this time of crisis. This week we put the spotlight on Santander - Digging behind the headlines – Santander new campaign

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UK Retail Banking Corona Insights Week End 2 Oct 2020

We aim to help marketers offer the best customer experience they can and continue to build their brand equity during this time of crisis.  Key trends this week: Halifax and Lloyds dominating the advertising space.

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UK Retail Banking Corona Insights Week End 25 Sep 2020

We aim to help marketers offer the best customer experience they can and continue to build their brand equity during this time of crisis.  Key trends this week: Smaller banks cut through – new Lloyds campaign.

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UK Retail Banking Corona Insights Week End 18 Sep 2020

We aim to help marketers offer the best customer experience they can and continue to build their brand equity during this time of crisis.  Key trends this week: Social topics take centre stage

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UK Retail Banking Corona Insights Week End 11 Sep 2020

We aim to help marketers offer the best customer experience they can and continue to build their brand equity during this time of crisis.  Key trends this week: New product-led advertising is landing well

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UK Retail Banking Corona Insights Week End 4 Sep 2020

We aim to help marketers offer the best customer experience they can and continue to build their brand equity during this time of crisis.  Key trends this week: People are looking for a good level of service and availability

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UK Retail Banking Corona Insights Week End 28 Aug 2020

We aim to help marketers offer the best customer experience they can and continue to build their brand equity during this time of crisis.  Key trends this week: Advertising experience reach continues to drop and we are seeing signs of wear-out

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