In order to succeed in the new world, marketer's need to embrace an innovative new approach: Experience Driven Marketing

Here's why:

Every experience had by someone with your brand creates a perception in their mind. 

Experience Driven Marketing will help you uncover new, unexploited touchpoints to activate and negative ones you need to minimize; to fuel brand growth.

Our knowledge has led us to develop this framework as a blueprint to grow brands. Behold, the new Manifesto for Experience Driven Marketing:

• Take responsibility for every brand touchpoint - even those you don't control.

• Measure Share of Experience (SOE), not Share of Voice (SOV).

• Emotion matters. Insist on engaged reach. 

• If content is king, context is queen. Use it!

• Experience is a journey. The destination is not purchase, but customers meeting their goals.

• If our customers buy experiences, we need to organize around them. Not products, functions or channels.