Every experience had by someone with your brand creates a perception in their mind.
Experience Driven Marketing will help you uncover new, unexploited touchpoints to activate and negative ones you need to minimize; to fuel brand growth.
Our knowledge has led us to develop this framework as a blueprint to grow brands. Behold, the new Manifesto for Experience Driven Marketing:
Take responsibility for every brand touchpoint - even those you don't control.
Measure Share of Experience (SOE), not Share of Voice (SOV).
Emotion matters. Insist on engaged reach.
contentis king, context is queen. Use it!
Experience is a journey. The destination
is not purchase, but customers meeting their goals.
If our customers buy experiences, we need to organize around them. Not products, functions or channels.