Is Share of Voice an antiquated metric?  We think so.

In the last 15 years, marketing has transformed with a plethora of ways that brands can connect with people, and many of these are not captured in Share of Voice. Whilst marketing is evolving our marketing metrics are not. They are stuck in the last decade.

MESH Experience has uncovered 5 key reasons that now is the time to build more sustainable marketing metrics. As marketers are hard-pressed to justify spend, and frameworks around advertising metrics leave gaps wider than the Grand Canyon, we need to be measuring not just the 30% of which we push out, but the entire picture of what a person actually picks up in the real world. Their Share of Experience, that is.