MESH EXPERIENCE APPOINTS BRIAN JACOBS AS NON-EXECUTIVE DIRECTOR
AS THE COMPANY LOOKS TO SCALE
MESH Experience has appointed Brian Jacobs as Non-Executive Director, with a remit to help manage investor relations, as the company looks to scale.
Brian has nearly 40 years’ experience in advertising and media agencies in the UK, EMEA and globally out of the USA. He is a Fellow of The Institute of Practitioners in Advertising. After stints at Leo Burnett, Aegis/Carat International and Universal McCann, Brian was asked by Sir Martin Sorrell and Eric Salama to take on a global role at Millward Brown designed to bring Kantar and GroupM closer together within WPP.
Over his career Brian has led global and local teams working on many leading brands and businesses including P&G, McDonald's, Pfizer, Unilever, Kellogg's, Mastercard, VW and Coca-Cola. In 2006 Brian established the virtual consultancy, BJ&A that works for clients including trade bodies, advertisers and media agencies, and is home to the Cog Blog, a regular commentary on media and advertising matters. In 2021, Brian, along with Fiona Blades, David Beaton and Hilary Woods, founded Crater Lake & Co to help clients ‘Make Sense of it All’ in an era of huge data availability and complexity. He has written two books on media, one of which, "Spending Advertising Money “, co-authored with Dr Simon Broadbent is considered a standard text on media planning, buying and research.
MESH Experience Founder and CEO, Fiona Blades, said, “I have known Brian for many years. He seems to know everyone under the sun in our industry! I feel enormously privileged that he has decided to join the MESH team at this pivotal moment in our development.”
Dana DiGregorio, Global Managing Director commented, “Working with Brian opens up new opportunities for us. Brian’s wealth of media knowledge and his connections in the industry are already helping us in shaping our offering.”
About MESH Experience
MESH Experience is a data, analytics, and insight consultancy working with Fortune 500 companies like Delta Air Lines and LG Electronics. The company focuses on measuring experiences to help forward-thinking organizations to make better marcoms, CX, and path to purchase investment decisions through understanding the whole customer experience. MESH Experience’s unique Real-time Experience Tracking (RET) aims to help clients see the world through the customers’ eyes. The company collects and analyses data in real-time across the full spectrum of what people experience about a brand - all paid, owned, and earned touchpoints – allowing brands and campaigns to be set in their proper context. More information on the company’s notable achievements, case studies, key leadership, and history can be found at www.meshexperience.com.
Dana DiGregorio LinkedIn: https://www.linkedin.com/in/dana-digregorio-654b8bb/
Fiona Blades LinkedIn: https://www.linkedin.com/in/fionablades/
Author: MESH Experience