--- title: MESH Experience Blog | Marcello Garritano --- [![](https://www.meshexperience.com/wp-content/themes/mesh/images/logo-white.svg)](https://blog.meshexperience.com/) - [Home](https://www.meshexperience.com/) - [What We Do](https://www.meshexperience.com/what-we-do/) - [Who We Are](https://www.meshexperience.com/who-we-are/) - [News & Views](https://blog.meshexperience.com) - [Contact Us](https://www.meshexperience.com/contact-us/) ![](https://www.meshexperience.com/wp-content/themes/mesh/images/menu.svg) ![](https://www.meshexperience.com/wp-content/themes/mesh/images/close.svg) - [Home](https://www.meshexperience.com/) - [What We Do](https://www.meshexperience.com/what-we-do/) - [Who We Are](https://www.meshexperience.com/who-we-are/) - [News & Views](https://blog.meshexperience.com) - [Contact Us](https://www.meshexperience.com/contact-us/) - [Blog (69)](https://blog.meshexperience.com/tag/blog) - [Brand Tracking (3)](https://blog.meshexperience.com/tag/brand-tracking) - [case study (1)](https://blog.meshexperience.com/tag/case-study) - [Customer Experience (8)](https://blog.meshexperience.com/tag/customer-experience) - [Experience Marketing (29)](https://blog.meshexperience.com/tag/experience-marketing) - [Experience Metrics (18)](https://blog.meshexperience.com/tag/experience-metrics) - [IPA (1)](https://blog.meshexperience.com/tag/ipa) - [Media & Touchpoints Insights (7)](https://blog.meshexperience.com/tag/media-touchpoints-insights) - [News (27)](https://blog.meshexperience.com/tag/news) - [Olympics (3)](https://blog.meshexperience.com/tag/olympics) - [Real Time Experience Tracking (3)](https://blog.meshexperience.com/tag/real-time-experience-tracking) - [Retail Banking (8)](https://blog.meshexperience.com/tag/retail-banking) - [Retail Banking Coronavirus Insights (31)](https://blog.meshexperience.com/tag/retail-banking-coronavirus-insights) - [Sponsorship (3)](https://blog.meshexperience.com/tag/sponsorship) - [Superhero CMO Suite (8)](https://blog.meshexperience.com/tag/superhero-cmo-suite) - [Supplier Diversity (2)](https://blog.meshexperience.com/tag/supplier-diversity) - [Women Owned (2)](https://blog.meshexperience.com/tag/women-owned) [![forget spiderman](https://blog.meshexperience.com/hubfs/Blog%20Post%20Feature%20Images/Cinema/cinema-neon-red-sign.png)](https://blog.meshexperience.com/forget-spiderman-cine-man-is-the-true-superhero-in-the-marketing-world-0) BLOG ## [Forget Spiderman, “Cine-man” is the true superhero in the marketing world.](https://blog.meshexperience.com/forget-spiderman-cine-man-is-the-true-superhero-in-the-marketing-world-0) Marketers often find that certain touchpoints can get left off media and channel plans due to a lack of understanding about how they work. For over a decade we have been capturing experiences across markets, sectors and products, so we tend to see.. [Read More](https://blog.meshexperience.com/forget-spiderman-cine-man-is-the-true-superhero-in-the-marketing-world-0) [![](https://blog.meshexperience.com/hubfs/Blog%20Post%20Feature%20Images/Tracking/tracking-running-track-numbers.png)](https://blog.meshexperience.com/redesigning-a-brand-tracker-helping-latam-airlines-soar-to-new-heights) BLOG ## [Redesigning a Brand Tracker: Helping LATAM Airlines Soar to New Heights](https://blog.meshexperience.com/redesigning-a-brand-tracker-helping-latam-airlines-soar-to-new-heights) We’re well aware of the challenges of converting insight to impact. In this paper, presented by MESH Experience and LATAM airline at ESOMAR LATAM in Buenos Aires last month, we explored how taking a human-centered, lean approach to research.. [Read More](https://blog.meshexperience.com/redesigning-a-brand-tracker-helping-latam-airlines-soar-to-new-heights) [![](https://blog.meshexperience.com/hubfs/Blog%20Post%20Feature%20Images/Experience/experience-feet-handgliding-scenic.png)](https://blog.meshexperience.com/experience-driven-marketing-plays-out-in-starcoms-media-futures-report) BLOG ## [Experience Driven Marketing Plays Out in Starcom’s Media Futures Report](https://blog.meshexperience.com/experience-driven-marketing-plays-out-in-starcoms-media-futures-report) MESH Experience has always believed that experiences build brands and grow customer engagement and that is why we always frame our data and insight through an experience-driven marketing lens. And so it was a pleasure to work with Starcom in.. [Read More](https://blog.meshexperience.com/experience-driven-marketing-plays-out-in-starcoms-media-futures-report) ![](https://www.meshexperience.com/wp-content/themes/mesh/images/logo-white.svg) © MESH 2025 - [Cookie Policy](https://www.meshexperience.com/cookie-policy/) - [Privacy Notice](https://www.meshexperience.com/privacy-notice/) Newsletter Signup - -