Halifax has led the way in advertising comms during COVID-19. Its advertising has landed the best with customers and prospects, proving to be the most positive and persuasive banking advertising across the lockdown period.
In a societal crisis, what should marketers do?
Marketers often find that certain touchpoints can get left off media and channel plans due to a lack of understanding about how they work. For over a decade we have been capturing experiences across markets, sectors and products, so we tend to see..
The key challenge marketers often face is that they may know how some of their media and channels are working but there are gaps in their knowledge. Many media and channels are completely misunderstood or there is no knowledge about the contribution..
Marketing and insight clients often ask us: How can I get a picture of how all my touchpoints work together? How can I understand the effectiveness of owned and earned media as well as paid media? Which media should I be putting my budget towards to..
For the last year, I and MESH Experience have been working to collect and analyse data across the full spectrum of what people experience about UK retail banking brands - all paid, owned, and earned touchpoints.