Let go of your brand ads. Hold onto your purpose.

  • In a societal crisis, what should marketers do?

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Forget Spiderman, “Cine-man” is the true superhero in the marketing world.

Marketers often find that certain touchpoints can get left off media and channel plans due to a lack of understanding about how they work.  For over a decade we have been capturing experiences across markets, sectors and products, so we tend to..

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How Important Is Your Advertising, Really?

The key challenge marketers often face is that they may know how some of their media and channels are working but there are gaps in their knowledge.  Many media and channels are completely misunderstood or there is no knowledge about the..

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Are All Your Media Working As Hard As They Can?

Marketing and insight clients often ask us: How can I get a picture of how all my touchpoints work together? How can I understand the effectiveness of owned and earned media as well as paid media? Which media should I be putting my budget towards..

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Campaigns in Context: See the World Through Your Customers' Eyes

For the last year, I and MESH Experience have been working to collect and analyse data across the full spectrum of what people experience about UK retail banking brands - all paid, owned, and earned touchpoints.

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Context is Queen

If Content is King, Context is certainly Queen and we have been increasingly looking at the context of advertising as well as the content. For an advertiser, avoiding unsavoury content is clearly important, and this has been much discussed over..

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