--- title: MESH Experience Blog | Media & Touchpoints Insights description: Media & Touchpoints Insights | --- [![](https://www.meshexperience.com/wp-content/themes/mesh/images/logo-white.svg)](https://blog.meshexperience.com/) - [Home](https://www.meshexperience.com/) - [What We Do](https://www.meshexperience.com/what-we-do/) - [Who We Are](https://www.meshexperience.com/who-we-are/) - [News & Views](https://blog.meshexperience.com) - [Contact Us](https://www.meshexperience.com/contact-us/) ![](https://www.meshexperience.com/wp-content/themes/mesh/images/menu.svg) ![](https://www.meshexperience.com/wp-content/themes/mesh/images/close.svg) - [Home](https://www.meshexperience.com/) - [What We Do](https://www.meshexperience.com/what-we-do/) - [Who We Are](https://www.meshexperience.com/who-we-are/) - [News & Views](https://blog.meshexperience.com) - [Contact Us](https://www.meshexperience.com/contact-us/) - [Blog (69)](https://blog.meshexperience.com/tag/blog) - [Brand Tracking (3)](https://blog.meshexperience.com/tag/brand-tracking) - [case study (1)](https://blog.meshexperience.com/tag/case-study) - [Customer Experience (8)](https://blog.meshexperience.com/tag/customer-experience) - [Experience Marketing (29)](https://blog.meshexperience.com/tag/experience-marketing) - [Experience Metrics (18)](https://blog.meshexperience.com/tag/experience-metrics) - [IPA (1)](https://blog.meshexperience.com/tag/ipa) - [Media & Touchpoints Insights (7)](https://blog.meshexperience.com/tag/media-touchpoints-insights) - [News (27)](https://blog.meshexperience.com/tag/news) - [Olympics (3)](https://blog.meshexperience.com/tag/olympics) - [Real Time Experience Tracking (3)](https://blog.meshexperience.com/tag/real-time-experience-tracking) - [Retail Banking (8)](https://blog.meshexperience.com/tag/retail-banking) - [Retail Banking Coronavirus Insights (31)](https://blog.meshexperience.com/tag/retail-banking-coronavirus-insights) - [Sponsorship (3)](https://blog.meshexperience.com/tag/sponsorship) - [Superhero CMO Suite (8)](https://blog.meshexperience.com/tag/superhero-cmo-suite) - [Supplier Diversity (2)](https://blog.meshexperience.com/tag/supplier-diversity) - [Women Owned (2)](https://blog.meshexperience.com/tag/women-owned) [![How Halifax scored on key principles for communication during a public health emergency and built its brand equity.](https://blog.meshexperience.com/hubfs/Halifax%20how%20to%20respond%20to%20a%20pandemic%20blog%20image.jpg)](https://blog.meshexperience.com/halifax-how-to-respond-to-a-pandemic) BLOG ## [Halifax - How to Respond to a Pandemic](https://blog.meshexperience.com/halifax-how-to-respond-to-a-pandemic) - Halifax has led the way in advertising comms during COVID-19. Its advertising has landed the best with customers and prospects, proving to be the most positive and persuasive banking advertising across the lockdown period. [Read More](https://blog.meshexperience.com/halifax-how-to-respond-to-a-pandemic) [![Building brand equity in a time of crisis requires marketers to hold onto their brand purpose rather than focusing on their latest brands ads.](https://blog.meshexperience.com/hubfs/Let-go-of-your-brand-ads-blog-image-G.png)](https://blog.meshexperience.com/let-go-of-your-brand-ads) BLOG ## [Let go of your brand ads. Hold onto your purpose.](https://blog.meshexperience.com/let-go-of-your-brand-ads) - In a societal crisis, what should marketers do? [Read More](https://blog.meshexperience.com/let-go-of-your-brand-ads) [![forget spiderman](https://blog.meshexperience.com/hubfs/Blog%20Post%20Feature%20Images/Cinema/cinema-neon-red-sign.png)](https://blog.meshexperience.com/forget-spiderman-cine-man-is-the-true-superhero-in-the-marketing-world-0) BLOG ## [Forget Spiderman, “Cine-man” is the true superhero in the marketing world.](https://blog.meshexperience.com/forget-spiderman-cine-man-is-the-true-superhero-in-the-marketing-world-0) Marketers often find that certain touchpoints can get left off media and channel plans due to a lack of understanding about how they work. For over a decade we have been capturing experiences across markets, sectors and products, so we tend to see.. [Read More](https://blog.meshexperience.com/forget-spiderman-cine-man-is-the-true-superhero-in-the-marketing-world-0) [![](https://blog.meshexperience.com/hubfs/Blog%20Post%20Feature%20Images/CX/cx-hello-sticker-hand-holding.png)](https://blog.meshexperience.com/how-important-is-your-advertising-really) BLOG ## [How Important Is Your Advertising, Really?](https://blog.meshexperience.com/how-important-is-your-advertising-really) The key challenge marketers often face is that they may know how some of their media and channels are working but there are gaps in their knowledge. Many media and channels are completely misunderstood or there is no knowledge about the contribution.. [Read More](https://blog.meshexperience.com/how-important-is-your-advertising-really) [![](https://blog.meshexperience.com/hubfs/Blog%20Post%20Feature%20Images/Experience/experience-yoga-beach.png)](https://blog.meshexperience.com/are-all-your-media-working-as-hard-as-they-can) BLOG ## [Are All Your Media Working As Hard As They Can?](https://blog.meshexperience.com/are-all-your-media-working-as-hard-as-they-can) Marketing and insight clients often ask us: How can I get a picture of how all my touchpoints work together? How can I understand the effectiveness of owned and earned media as well as paid media? Which media should I be putting my budget towards to.. [Read More](https://blog.meshexperience.com/are-all-your-media-working-as-hard-as-they-can) [![](https://blog.meshexperience.com/hubfs/Blog%20Post%20Feature%20Images/Human%20Meaning/human-meaning-lady-phone-sitting-floor.png)](https://blog.meshexperience.com/campaigns-in-context-see-the-world-through-your-customers-eyes) BLOG ## [Campaigns in Context: See the World Through Your Customers' Eyes](https://blog.meshexperience.com/campaigns-in-context-see-the-world-through-your-customers-eyes) For the last year, I and MESH Experience have been working to collect and analyse data across the full spectrum of what people experience about UK retail banking brands - all paid, owned, and earned touchpoints. [Read More](https://blog.meshexperience.com/campaigns-in-context-see-the-world-through-your-customers-eyes) [![](https://blog.meshexperience.com/hubfs/Blog%20Post%20Feature%20Images/Sensory/sensory-finger-dip-water-boat.png)](https://blog.meshexperience.com/context-is-queen) BLOG ## [Context is Queen](https://blog.meshexperience.com/context-is-queen) If Content is King, Context is certainly Queen and we have been increasingly looking at the context of advertising as well as the content. For an advertiser, avoiding unsavoury content is clearly important, and this has been much discussed over the.. [Read More](https://blog.meshexperience.com/context-is-queen) ![](https://www.meshexperience.com/wp-content/themes/mesh/images/logo-white.svg) © MESH 2025 - [Cookie Policy](https://www.meshexperience.com/cookie-policy/) - [Privacy Notice](https://www.meshexperience.com/privacy-notice/) Newsletter Signup - -