Putting customers at the heart of the business

As market research and marketing professionals we understand the importance of putting the customer at the heart of the business and there are many ways that we do this – customer closeness programs bring us face to face with individual customers..

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UK Retail Banking Corona Insights Week End 16 Oct 2020

We aim to help marketers offer the best customer experience they can and continue to build their brand equity during this time of crisis. This week we put the spotlight on Santander - Digging behind the headlines – Santander new campaign

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UK Retail Banking Corona Insights Week End 2 Oct 2020

We aim to help marketers offer the best customer experience they can and continue to build their brand equity during this time of crisis.  Key trends this week: Halifax and Lloyds dominating the advertising space.

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UK Retail Banking Corona Insights Week End 25 Sep 2020

We aim to help marketers offer the best customer experience they can and continue to build their brand equity during this time of crisis.  Key trends this week: Smaller banks cut through – new Lloyds campaign.

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UK Retail Banking Corona Insights Week End 18 Sep 2020

We aim to help marketers offer the best customer experience they can and continue to build their brand equity during this time of crisis.  Key trends this week: Social topics take centre stage

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UK Retail Banking Corona Insights Week End 11 Sep 2020

We aim to help marketers offer the best customer experience they can and continue to build their brand equity during this time of crisis.  Key trends this week: New product-led advertising is landing well

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UK Retail Banking Corona Insights Week End 4 Sep 2020

We aim to help marketers offer the best customer experience they can and continue to build their brand equity during this time of crisis.  Key trends this week: People are looking for a good level of service and availability

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UK Retail Banking Corona Insights Week End 28 Aug 2020

We aim to help marketers offer the best customer experience they can and continue to build their brand equity during this time of crisis.  Key trends this week: Advertising experience reach continues to drop and we are seeing signs of wear-out

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UK Retail Banking Corona Insights Week End 21 Aug 2020

We aim to help marketers offer the best customer experience they can and continue to build their brand equity during this time of crisis.  Key trends this week: Opportunity to create solutions for those feeling better off – Higher word of mouth..

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Halifax - How to Respond to a Pandemic

  • Halifax has led the way in advertising comms during COVID-19. Its advertising has landed the best with customers and prospects, proving to be the most positive and persuasive banking advertising across the lockdown period.

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UK Retail Banking Corona Insights Week End 14 Aug 2020

We aim to help marketers offer the best customer experience they can and continue to build their brand equity during this time of crisis.  Key trends this week: Nearly a third worse off - Paid media is more polarizing - Harness owned and earned

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UK Retail Banking Corona Insights Week End 7 Aug 2020

We aim to help marketers offer the best customer experience they can and continue to build their brand equity during this time of crisis.This week we observed that whilst customers are appreciating the efforts of banks, we see the heavy toll the..

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