US Retail Banking Corona Insights Week End 22 May 2020

We aim to help marketers offer the best customer experience they can and continue to build their brand equity during this time of crisis.This week's themes are: Help Manage Money – Keep Presence High – Take Care

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UK Retail Banking Corona Insights Week End 22 May 2020

We aim to help marketers offer the best customer experience they can and continue to build their brand equity during this time of crisis.This week's themes are: Banks Efforts Appreciated – Breaking the Mould – Out and About

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UK - Retail Banking Corona Insights Week End 15 May 2020

We aim to help marketers offer the best customer experience they can and continue to build their brand equity during this time of crisis.This week's themes are: Reality bites – Land with radio – Style wearout

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UK - Retail Banking Corona Insights Week End 7 May 2020

We aim to help marketers offer the best customer experience they can and continue to build their brand equity during this time of crisis.This week's themes are: Impending recession – Differentiate actions – Combat negative news.

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UK - Retail Banking Corona Insights Week End 1 May 2020

We aim to help marketers offer the best customer experience they can and continue to build their brand equity during this time of crisis.  This week's themes are: US vs. UK – Reassure and relate – Address frustrations of self-employed.

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Let go of your brand ads. Hold onto your purpose.

  • In a societal crisis, what should marketers do?

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Drivers of Persuasion in Retail Banking

No other sector needs to rebuild trust, consideration and advocacy in the way retail banking does. In addition, the continuing digital revolution is increasing media fragmentation, making it more challenging for media planners to get the best..

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Forget Spiderman, “Cine-man” is the true superhero in the marketing world.

Marketers often find that certain touchpoints can get left off media and channel plans due to a lack of understanding about how they work.  For over a decade we have been capturing experiences across markets, sectors and products, so we tend to..

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How Important Is Your Advertising, Really?

The key challenge marketers often face is that they may know how some of their media and channels are working but there are gaps in their knowledge.  Many media and channels are completely misunderstood or there is no knowledge about the..

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If You Want Brand Growth, Use Experience Driven Marketing

We are overloaded with data – it’s coming from our call centers, our websites, our retail partners, our media agencies. Yet in spite of being awash with data, we have a data black hole. We’ve got GRPs, click-throughs, Likes, Share of Voice to..

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The Challenge for Challenger Banks

Challenger banks are all the rage! From Atom to Monzo, Virgin to Metro, everybody’s talking about the changing face of banking. Open banking and the CASS initiative is laying the groundwork for easy switching.

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Which Bank Really is No. 1 in the UK?

The advent of publicly published league tables of customer service quality for banks has made a few waves. First Direct topped the table of customers surveyed – and promptly trumpeted the fact through all conceivable media. But does this make..

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