News, views, features and the latest articles from the world of experience. Following experience every day.

Share of Experience

If You Want Brand Growth, Use Experience Driven Marketing

We are overloaded with data – it’s coming from our call centers, our websites, our retail partners, our media agencies. Yet in spite of being awash with data, we have a data black hole. We’ve got GRPs, click-throughs, Likes, Share of Voice to help us to measure marketing activities but this..

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Share of Experience

The Challenge for Challenger Banks

Challenger banks are all the rage! From Atom to Monzo, Virgin to Metro, everybody’s talking about the changing face of banking. Open banking and the CASS initiative is laying the groundwork for easy switching.

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Share of Experience

Which Bank Really is No. 1 in the UK?

The advent of publicly published league tables of customer service quality for banks has made a few waves. First Direct topped the table of customers surveyed – and promptly trumpeted the fact through all conceivable media. But does this make them the best bank in Britain?

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Real Time Experience Tracking

The Retail Revolution: Success in the New Era

We are surrounded by headlines like “America is facing a ‘retail refugee crisis’ as thousands of stores shut down and millions of people become the ‘blacksmiths of their era’” (Business Insider, September 2017). We knew that digital would transform retail as we knew it. But the speed is..

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Real Time Experience Tracking

Transforming Retail Experiences: How to Deliver and Measure Outstanding Experiences in the New Bricks and Mortar World

Fiona Blades, President and CEO of MESH Experience, recently had the opportunity to speak at the P2P Institute’s League of Leaders in Chicago. This event is one of many, as Fiona has been traveling and spreading the word of a revolution in market research.

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Real Time Experience Tracking

Campaigns in Context: See the World Through Your Customers' Eyes

For the last year, I and MESH Experience have been working to collect and analyse data across the full spectrum of what people experience about UK retail banking brands - all paid, owned, and earned touchpoints.

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Real Time Experience Tracking

The Retail Revolution: How New Technology is Optimising Real-Time Experience Data in Measuring ROI

The future of retail is transforming before our eyes at a speed we may not have imagined possible. “America is facing a ‘retail refugee crisis’ as thousands of stores shut down and millions of people become the ‘blacksmiths of their era’” (Business Insider, September 2017).

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Real Time Experience Tracking

Context is Queen

If Content is King, Context is certainly Queen and we have been increasingly looking at the context of advertising as well as the content. For an advertiser, avoiding unsavoury content is clearly important, and this has been much discussed over the last year. But think of the other side of the..

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Real Time Experience Tracking

Experience Driven Marketing Plays Out in Starcom’s Media Futures Report

MESH Experience has always believed that experiences build brands and grow customer engagement and that is why we always frame our data and insight through an experience-driven marketing lens. And so it was a pleasure to work with Starcom in Australia to explore the importance of consumer..

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