No other sector needs to rebuild trust, consideration and advocacy in the way retail banking does. In addition, the continuing digital revolution is increasing media fragmentation, making it more challenging for media planners to get the best bang for their buck.
Marketers often find that certain touchpoints can get left off media and channel plans due to a lack of understanding about how they work. For over a decade we have been capturing experiences across markets, sectors and products, so we tend to see trends emerge in terms of the impact and role..
The key challenge marketers often face is that they may know how some of their media and channels are working but there are gaps in their knowledge. Many media and channels are completely misunderstood or there is no knowledge about the contribution they make. This is highlighted in John..
We are overloaded with data – it’s coming from our call centers, our websites, our retail partners, our media agencies. Yet in spite of being awash with data, we have a data black hole. We’ve got GRPs, click-throughs, Likes, Share of Voice to help us to measure marketing activities but this..
Challenger banks are all the rage! From Atom to Monzo, Virgin to Metro, everybody’s talking about the changing face of banking. Open banking and the CASS initiative is laying the groundwork for easy switching.
The advent of publicly published league tables of customer service quality for banks has made a few waves. First Direct topped the table of customers surveyed – and promptly trumpeted the fact through all conceivable media. But does this make them the best bank in Britain?
We are surrounded by headlines like “America is facing a ‘retail refugee crisis’ as thousands of stores shut down and millions of people become the ‘blacksmiths of their era’” (Business Insider, September 2017). We knew that digital would transform retail as we knew it. But the speed is..
Fiona Blades, President and CEO of MESH Experience, recently had the opportunity to speak at the P2P Institute’s League of Leaders in Chicago. This event is one of many, as Fiona has been traveling and spreading the word of a revolution in market research.
For the last year, I and MESH Experience have been working to collect and analyse data across the full spectrum of what people experience about UK retail banking brands - all paid, owned, and earned touchpoints.