Putting customers at the heart of the business

As market research and marketing professionals we understand the importance of putting the customer at the heart of the business and there are many ways that we do this – customer closeness programs bring us face to face with individual customers..

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MESH Experience wins two golds at IBX Awards

MESH Experience won two golds at the International Business Excellence Awards. The golds were awarded in the categories for Customer Experience and Strategy/Change and Transformation.

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FIONA BLADES’ SUCCESS STORY FEATURED ON WECONNECT

As Fiona built campaigns for her clients, she wanted to know how every brand encounter helped form a customer’s brand perception. But that information wasn’t being tracked anywhere. In 2006, she set out to fill that gap. Not only would she gather..

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Fiona Blades Discusses Measuring Employee Experience in ESOMAR RW

The pandemic has challenged many companies in their handling of different stakeholder groups.  Unhappy employees can lead to unhappy customers.  This made me wonder, has measuring employee experience become more important than ever?

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Fiona Blades on rethinking the customer experience to drive brand equity on Quirks

Great customer experience recognises consumers interact with brands in multiple ways and it’s important to take them all into consideration when assessing brand equity.

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DISCOVER WHAT THE TREND TOWARDS “CUSTOMER EXPERIENCE” MEANS FOR MARKET RESEARCH IN FIONA’S COLUMN ON ESOMAR’S RESEARCH WORLD

More and more marketers seem to be morphing into Chief Customer Experience officers and we need to think about what our industry should be providing and how we can be pivoting to align with these new client needs.

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