We’re well aware of the challenges of converting insight to impact. In this paper, presented by MESH Experience and LATAM airline at ESOMAR LATAM in Buenos Aires last month, we explored how taking a human-centered, lean approach to research..
Over the years, questions have increasingly been raised about the viability and ROI of traditional brand health tracking. Brands are asking whether it is cost effective, in relation to the business decisions delivered. They are craving a more..