--- title: MESH Experience Blog | Brand Tracking description: Brand Tracking | --- [![](https://www.meshexperience.com/wp-content/themes/mesh/images/logo-white.svg)](https://blog.meshexperience.com/) - [Home](https://www.meshexperience.com/) - [What We Do](https://www.meshexperience.com/what-we-do/) - [Who We Are](https://www.meshexperience.com/who-we-are/) - [News & Views](https://blog.meshexperience.com) - [Contact Us](https://www.meshexperience.com/contact-us/) ![](https://www.meshexperience.com/wp-content/themes/mesh/images/menu.svg) ![](https://www.meshexperience.com/wp-content/themes/mesh/images/close.svg) - [Home](https://www.meshexperience.com/) - [What We Do](https://www.meshexperience.com/what-we-do/) - [Who We Are](https://www.meshexperience.com/who-we-are/) - [News & Views](https://blog.meshexperience.com) - [Contact Us](https://www.meshexperience.com/contact-us/) - [Blog (69)](https://blog.meshexperience.com/tag/blog) - [Brand Tracking (3)](https://blog.meshexperience.com/tag/brand-tracking) - [case study (1)](https://blog.meshexperience.com/tag/case-study) - [Customer Experience (8)](https://blog.meshexperience.com/tag/customer-experience) - [Experience Marketing (29)](https://blog.meshexperience.com/tag/experience-marketing) - [Experience Metrics (18)](https://blog.meshexperience.com/tag/experience-metrics) - [IPA (1)](https://blog.meshexperience.com/tag/ipa) - [Media & Touchpoints Insights (7)](https://blog.meshexperience.com/tag/media-touchpoints-insights) - [News (27)](https://blog.meshexperience.com/tag/news) - [Olympics (3)](https://blog.meshexperience.com/tag/olympics) - [Real Time Experience Tracking (3)](https://blog.meshexperience.com/tag/real-time-experience-tracking) - [Retail Banking (8)](https://blog.meshexperience.com/tag/retail-banking) - [Retail Banking Coronavirus Insights (31)](https://blog.meshexperience.com/tag/retail-banking-coronavirus-insights) - [Sponsorship (3)](https://blog.meshexperience.com/tag/sponsorship) - [Superhero CMO Suite (8)](https://blog.meshexperience.com/tag/superhero-cmo-suite) - [Supplier Diversity (2)](https://blog.meshexperience.com/tag/supplier-diversity) - [Women Owned (2)](https://blog.meshexperience.com/tag/women-owned) [![](https://blog.meshexperience.com/hubfs/Blog%20Post%20Feature%20Images/News%20Publication%20Logos/Research-News-Live-Blog-Feature-Image.png)](https://blog.meshexperience.com/amsrs-research-live-feature-marcello-garritano-sharing-his-learnings-on-redesigning-a-brand-tracker) NEWS ## AMSRS RESEARCH LIVE FEATURE MARCELLO GARRITANO SHARING HIS LEARNINGS ON REDESIGNING A BRAND TRACKER Discover how taking a human-centered, lean approach to research generated insight made a real difference to decision making, right through to the C-suite. [Visit Website](http://www.researchnewslive.com.au/2019/08/07/redesigning-a-brand-tracker-helping-latam-airlines-soar-to-new-heights/) [![](https://blog.meshexperience.com/hubfs/Blog%20Post%20Feature%20Images/Tracking/tracking-running-track-numbers.png)](https://blog.meshexperience.com/redesigning-a-brand-tracker-helping-latam-airlines-soar-to-new-heights) BLOG ## [Redesigning a Brand Tracker: Helping LATAM Airlines Soar to New Heights](https://blog.meshexperience.com/redesigning-a-brand-tracker-helping-latam-airlines-soar-to-new-heights) We’re well aware of the challenges of converting insight to impact. In this paper, presented by MESH Experience and LATAM airline at ESOMAR LATAM in Buenos Aires last month, we explored how taking a human-centered, lean approach to research.. [Read More](https://blog.meshexperience.com/redesigning-a-brand-tracker-helping-latam-airlines-soar-to-new-heights) [![](https://blog.meshexperience.com/hubfs/Blog%20Post%20Feature%20Images/Tracking/tracking-train-on-track-highway-overhead.png)](https://blog.meshexperience.com/the-future-of-brand-tracking) BLOG ## [The Future of Brand Tracking](https://blog.meshexperience.com/the-future-of-brand-tracking) Over the years, questions have increasingly been raised about the viability and ROI of traditional brand health tracking. Brands are asking whether it is cost effective, in relation to the business decisions delivered. They are craving a more.. [Read More](https://blog.meshexperience.com/the-future-of-brand-tracking) ![](https://www.meshexperience.com/wp-content/themes/mesh/images/logo-white.svg) © MESH 2025 - [Cookie Policy](https://www.meshexperience.com/cookie-policy/) - [Privacy Notice](https://www.meshexperience.com/privacy-notice/) Newsletter Signup - -