MESH Experience won two golds at the International Business Excellence Awards. The golds were awarded in the categories for Customer Experience and Strategy/Change and Transformation.

As Fiona built campaigns for her clients, she wanted to know how every brand encounter helped form a customer’s brand perception. But that information wasn’t being tracked anywhere. In 2006, she set out to fill that gap. Not only would she gather..

The pandemic has challenged many companies in their handling of different stakeholder groups.  Unhappy employees can lead to unhappy customers.  This made me wonder, has measuring employee experience become more important than ever?

We aim to help marketers offer the best customer experience they can and continue to build their brand equity during this time of crisis.  This week's themes are: US vs. UK – Reassure and relate – Address frustrations of self-employed.

• In a societal crisis, what should marketers do?

Great customer experience recognises consumers interact with brands in multiple ways and it’s important to take them all into consideration when assessing brand equity.

Discover how taking a human-centered, lean approach to research generated insight made a real difference to decision making, right through to the C-suite.

More and more marketers seem to be morphing into Chief Customer Experience officers and we need to think about what our industry should be providing and how we can be pivoting to align with these new client needs.

Collecting data from multiple touchpoints and using different approaches yields more holistic results. The future of insights is being able to integrate data into one insight ecosystem, to better evaluate consumers.

Emotional connections are made with a combination of all five senses yet often the vast majority of brand communication focuses on just sight. Find out what pioneering brands have been up to and how to better measure these sensory initiatives.

Benchmarks are an important part of our decision-making. However, pick the wrong benchmarks, or contextualise them misguidedly, and you risk making the wrong decisions.

No other sector needs to rebuild trust, consideration and advocacy in the way retail banking does. In addition, the continuing digital revolution is increasing media fragmentation, making it more challenging for media planners to get the best bang..