Halifax has led the way in advertising comms during COVID-19. Its advertising has landed the best with customers and prospects, proving to be the most positive and persuasive banking advertising across the lockdown period.
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We aim to help marketers offer the best customer experience they can and continue to build their brand equity during this time of crisis. Key trends this week: Nearly a third worse off - Paid media is more polarizing - Harness owned and earned
We aim to help marketers offer the best customer experience they can and continue to build their brand equity during this time of crisis.This week we observed that whilst customers are appreciating the efforts of banks, we see the heavy toll the..
We aim to help marketers offer the best customer experience they can and continue to build their brand equity during this time of crisis.This week's themes are: Worry remains high – Presence is not enough – RBS in the news
We aim to help marketers offer the best customer experience they can and continue to build their brand equity during this time of crisis.This week's themes are: Increase in worry – Focus on services – Improve in-person customer services
We aim to help marketers offer the best customer experience they can and continue to build their brand equity during this time of crisis.This week's themes are: Inform – Create Engagement through Owned – Leverage Earned
We aim to help marketers offer the best customer experience they can and continue to build their brand equity during this time of crisis.This week's themes are: Advertising Again – Branches Back – Cooperative Conversations
We aim to help marketers offer the best customer experience they can and continue to build their brand equity during this time of crisis.This week's themes are:Be Reachable – Leverage Email – Find your Voice
We aim to help marketers offer the best customer experience they can and continue to build their brand equity during this time of crisis.This week's themes are: Reach Out and Support Community to Retain Customers and Advertise Innovative Features..
We aim to help marketers offer the best customer experience they can and continue to build their brand equity during this time of crisis.This week's themes are: Savvy Saving – Regain Presence – Diversify Channels
We aim to help marketers offer the best customer experience they can and continue to build their brand equity during this time of crisis.This week's themes are: Engage on Age – Practicality – Leverage Owned
We aim to help marketers offer the best customer experience they can and continue to build their brand equity during this time of crisis.This week's themes are: Live up to Standards – Future Focus – Boost Online Services