The MRS Impact conference always encourages innovation and I got the opportunity to share my thoughts on starting a new venture. If you feel that one day you might like to have your own insight consultancy, here are my top tips to help you prepare..

As market research and marketing professionals we understand the importance of putting the customer at the heart of the business and there are many ways that we do this.

“How can I explain more from the baseline? How can I compare apples and apples in my modelling? How can I see the consumer reaction to my activity?” These are some of the questions I‘ve heard clients asking about modelling over the years.

We aim to help marketers offer the best customer experience they can and continue to build their brand equity during this time of crisis. This week we put the spotlight on Santander - Digging behind the headlines – Santander new campaign

We aim to help marketers offer the best customer experience they can and continue to build their brand equity during this time of crisis.  Key trends this week: Halifax and Lloyds dominating the advertising space.

We aim to help marketers offer the best customer experience they can and continue to build their brand equity during this time of crisis.  Key trends this week: Smaller banks cut through – new Lloyds campaign.

We aim to help marketers offer the best customer experience they can and continue to build their brand equity during this time of crisis.  Key trends this week: Social topics take centre stage

We aim to help marketers offer the best customer experience they can and continue to build their brand equity during this time of crisis.  Key trends this week: New product-led advertising is landing well

We aim to help marketers offer the best customer experience they can and continue to build their brand equity during this time of crisis.  Key trends this week: People are looking for a good level of service and availability

We aim to help marketers offer the best customer experience they can and continue to build their brand equity during this time of crisis.  Key trends this week: Advertising experience reach continues to drop and we are seeing signs of wear-out

We aim to help marketers offer the best customer experience they can and continue to build their brand equity during this time of crisis.  Key trends this week: Opportunity to create solutions for those feeling better off – Higher word of mouth..

• Halifax has led the way in advertising comms during COVID-19. Its advertising has landed the best with customers and prospects, proving to be the most positive and persuasive banking advertising across the lockdown period.