UK Retail Banking Corona Insights Week End 12 Jun 2020

We aim to help marketers offer the best customer experience they can and continue to build their brand equity during this time of crisis.This week's themes are: Those in Need – Deliver for All – Create Outdoor Atmosphere

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US Retail Banking Corona Insights Week End 5 Jun 2020

We aim to help marketers offer the best customer experience they can and continue to build their brand equity during this time of crisis.This week's themes are: Rising Neutrality – Harness Emotion – A Safer New Normal

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UK Retail Banking Corona Insights Week End 5 Jun 2020

We aim to help marketers offer the best customer experience they can and continue to build their brand equity during this time of crisis.This week's themes are: Empower and Inform – Spark Enthusiasm – Control the Narrative

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US Retail Banking Corona Insights Week End 29 May 2020

We aim to help marketers offer the best customer experience they can and continue to build their brand equity during this time of crisis.This week's themes are: Listening & Shifting – Power of TV – Target & Tailor

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UK Retail Banking Corona Insights Week End 29 May 2020

We aim to help marketers offer the best customer experience they can and continue to build their brand equity during this time of crisis.This week's themes are: Sense of Relief – Portfolio of Messaging – Stay Close

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US Retail Banking Corona Insights Week End 22 May 2020

We aim to help marketers offer the best customer experience they can and continue to build their brand equity during this time of crisis.This week's themes are: Help Manage Money – Keep Presence High – Take Care

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UK Retail Banking Corona Insights Week End 22 May 2020

We aim to help marketers offer the best customer experience they can and continue to build their brand equity during this time of crisis.This week's themes are: Banks Efforts Appreciated – Breaking the Mould – Out and About

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UK - Retail Banking Corona Insights Week End 15 May 2020

We aim to help marketers offer the best customer experience they can and continue to build their brand equity during this time of crisis.This week's themes are: Reality bites – Land with radio – Style wearout

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UK - Retail Banking Corona Insights Week End 7 May 2020

We aim to help marketers offer the best customer experience they can and continue to build their brand equity during this time of crisis.This week's themes are: Impending recession – Differentiate actions – Combat negative news.

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UK - Retail Banking Corona Insights Week End 1 May 2020

We aim to help marketers offer the best customer experience they can and continue to build their brand equity during this time of crisis.  This week's themes are: US vs. UK – Reassure and relate – Address frustrations of self-employed.

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Let go of your brand ads. Hold onto your purpose.

  • In a societal crisis, what should marketers do?

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Drivers of Persuasion in Retail Banking

No other sector needs to rebuild trust, consideration and advocacy in the way retail banking does. In addition, the continuing digital revolution is increasing media fragmentation, making it more challenging for media planners to get the best bang..

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