We aim to help marketers offer the best customer experience they can and continue to build their brand equity during this time of crisis.This week's themes are: Those in Need – Deliver for All – Create Outdoor Atmosphere
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We aim to help marketers offer the best customer experience they can and continue to build their brand equity during this time of crisis.This week's themes are: Rising Neutrality – Harness Emotion – A Safer New Normal
We aim to help marketers offer the best customer experience they can and continue to build their brand equity during this time of crisis.This week's themes are: Empower and Inform – Spark Enthusiasm – Control the Narrative
We aim to help marketers offer the best customer experience they can and continue to build their brand equity during this time of crisis.This week's themes are: Listening & Shifting – Power of TV – Target & Tailor
We aim to help marketers offer the best customer experience they can and continue to build their brand equity during this time of crisis.This week's themes are: Sense of Relief – Portfolio of Messaging – Stay Close
We aim to help marketers offer the best customer experience they can and continue to build their brand equity during this time of crisis.This week's themes are: Help Manage Money – Keep Presence High – Take Care
We aim to help marketers offer the best customer experience they can and continue to build their brand equity during this time of crisis.This week's themes are: Banks Efforts Appreciated – Breaking the Mould – Out and About
We aim to help marketers offer the best customer experience they can and continue to build their brand equity during this time of crisis.This week's themes are: Reality bites – Land with radio – Style wearout
We aim to help marketers offer the best customer experience they can and continue to build their brand equity during this time of crisis.This week's themes are: Impending recession – Differentiate actions – Combat negative news.
We aim to help marketers offer the best customer experience they can and continue to build their brand equity during this time of crisis. This week's themes are: US vs. UK – Reassure and relate – Address frustrations of self-employed.
In a societal crisis, what should marketers do?
No other sector needs to rebuild trust, consideration and advocacy in the way retail banking does. In addition, the continuing digital revolution is increasing media fragmentation, making it more challenging for media planners to get the best bang..