Siham Chowdhury - New Director of Data Science

Siham Chowdhury joins as the fourth recent hire in our expanded data science function, following Martin Daniel, Javin Fletcher and Robin Mahachi.

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Fiona Blades President of Market Research Council

Our Founder, Fiona Blades, has just been appointed this year's President of the prestigious Market Research Council (MRC).

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Shortlisted in the Marketing Society Awards

We’re proud to have been shortlisted in the Marketing Society Awards with our client Fidelity International in the Successful and Effective Partnerships category.

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Gold win for MESH Experience at IBX Awards

The IBX Awards resulted in MESH Experience winning a gold for Best Business Change and/or Transformation - Operational Excellence.

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MESH Experience wins Quirks Award

MESH Experience was the winner of the Advertising Research Projects category at the Quirks Insights Awards.

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MESH Experience wins two golds at IBX Awards

MESH Experience won two golds at the International Business Excellence Awards. The golds were awarded in the categories for Customer Experience and Strategy/Change and Transformation.

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FIONA BLADES’ SUCCESS STORY FEATURED ON WECONNECT

As Fiona built campaigns for her clients, she wanted to know how every brand encounter helped form a customer’s brand perception. But that information wasn’t being tracked anywhere. In 2006, she set out to fill that gap. Not only would she gather..

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Fiona Blades Discusses Measuring Employee Experience in ESOMAR RW

The pandemic has challenged many companies in their handling of different stakeholder groups.  Unhappy employees can lead to unhappy customers.  This made me wonder, has measuring employee experience become more important than ever?

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Fiona Blades on rethinking the customer experience to drive brand equity on Quirks

Great customer experience recognises consumers interact with brands in multiple ways and it’s important to take them all into consideration when assessing brand equity.

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AMSRS RESEARCH LIVE FEATURE MARCELLO GARRITANO SHARING HIS LEARNINGS ON REDESIGNING A BRAND TRACKER

Discover how taking a human-centered, lean approach to research generated insight made a real difference to decision making, right through to the C-suite.

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DISCOVER WHAT THE TREND TOWARDS “CUSTOMER EXPERIENCE” MEANS FOR MARKET RESEARCH IN FIONA’S COLUMN ON ESOMAR’S RESEARCH WORLD

More and more marketers seem to be morphing into Chief Customer Experience officers and we need to think about what our industry should be providing and how we can be pivoting to align with these new client needs.

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GreenBook features Fiona Blades on how to choose the right data sources

Collecting data from multiple touchpoints and using different approaches yields more holistic results. The future of insights is being able to integrate data into one insight ecosystem, to better evaluate consumers.

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