The IBX Awards resulted in MESH Experience winning a gold for Best Business Change and/or Transformation - Operational Excellence.

MESH Experience was the winner of the Advertising Research Projects category at the Quirks Insights Awards.

The MRS Impact conference always encourages innovation and I got the opportunity to share my thoughts on starting a new venture. If you feel that one day you might like to have your own insight consultancy, here are my top tips to help you prepare..

As market research and marketing professionals we understand the importance of putting the customer at the heart of the business and there are many ways that we do this.

“How can I explain more from the baseline? How can I compare apples and apples in my modelling? How can I see the consumer reaction to my activity?” These are some of the questions I‘ve heard clients asking about modelling over the years.

MESH Experience won two golds at the International Business Excellence Awards. The golds were awarded in the categories for Customer Experience and Strategy/Change and Transformation.

As Fiona built campaigns for her clients, she wanted to know how every brand encounter helped form a customer’s brand perception. But that information wasn’t being tracked anywhere. In 2006, she set out to fill that gap. Not only would she gather..

The pandemic has challenged many companies in their handling of different stakeholder groups.  Unhappy employees can lead to unhappy customers.  This made me wonder, has measuring employee experience become more important than ever?

We aim to help marketers offer the best customer experience they can and continue to build their brand equity during this time of crisis. This week we put the spotlight on Santander - Digging behind the headlines – Santander new campaign

We aim to help marketers offer the best customer experience they can and continue to build their brand equity during this time of crisis.  Key trends this week: Halifax and Lloyds dominating the advertising space.

We aim to help marketers offer the best customer experience they can and continue to build their brand equity during this time of crisis.  Key trends this week: Smaller banks cut through – new Lloyds campaign.

We aim to help marketers offer the best customer experience they can and continue to build their brand equity during this time of crisis.  Key trends this week: Social topics take centre stage