Campaigns in Context: See the World Through Your Customers' Eyes

For the last year, I and MESH Experience have been working to collect and analyse data across the full spectrum of what people experience about UK retail banking brands - all paid, owned, and earned touchpoints.

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The Retail Revolution: How New Technology is Optimising Real-Time Experience Data in Measuring ROI

The future of retail is transforming before our eyes at a speed we may not have imagined possible. “America is facing a ‘retail refugee crisis’ as thousands of stores shut down and millions of people become the ‘blacksmiths of their era’”..

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Is Share of Experience the NEW Share of Voice?

Share of voice (SOV) has always been an important metric for marketers to monitor. It helps us to understand how prominently we are promoting our brand versus competitors. But SOV only measures what we, as marketers, push out.

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Redesigning a Brand Tracker: Helping LATAM Airlines Soar to New Heights

We’re well aware of the challenges of converting insight to impact. In this paper, presented by MESH Experience and LATAM airline at ESOMAR LATAM in Buenos Aires last month, we explored how taking a human-centered, lean approach to research..

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Context is Queen

If Content is King, Context is certainly Queen and we have been increasingly looking at the context of advertising as well as the content. For an advertiser, avoiding unsavoury content is clearly important, and this has been much discussed over..

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Cranfield School of Management Presentation: The Future of Marketing

Gone are the days when a great product alone drove profits. Marketers today need to consider every way that people encounter their brand. Great experiences creating real value for people build advocacy, which leads to acquisition, as well as..

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Choosing the Right Benchmarks

Benchmarks are an important part of our decision-making. However, pick the wrong benchmarks, or contextualise them misguidedly, and you risk making the wrong decisions.

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Triple the Impact: The Power of Positive Brand Experiences

Earlier in my career, I was the Planning Director of an Omnicom agency, Claydon Heeley, where I worked on brands like Mercedes-Benz.

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Experience Driven Marketing Plays Out in Starcom’s Media Futures Report

MESH Experience has always believed that experiences build brands and grow customer engagement and that is why we always frame our data and insight through an experience-driven marketing lens. And so it was a pleasure to work with Starcom in..

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The Future of Brand Tracking

Over the years, questions have increasingly been raised about the viability and ROI of traditional brand health tracking. Brands are asking whether it is cost effective, in relation to the business decisions delivered. They are craving a more..

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Getting Paid, Owned and Earned Right Grows Share of Experience

Implementing an effective paid, owned, earned (POE) media strategy is essential to increasing a brand's share of experience (SOE) and hence growing the brand itself.

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