News, views, features and the latest articles from the world of experience. Following experience every day.

Market Research Trends

Campaigns in Context: See the World Through Your Customers' Eyes

For the last year, I and MESH Experience have been working to collect and analyse data across the full spectrum of what people experience about UK retail banking brands - all paid, owned, and earned touchpoints.

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Market Research Trends

The Retail Revolution: How New Technology is Optimising Real-Time Experience Data in Measuring ROI

The future of retail is transforming before our eyes at a speed we may not have imagined possible. “America is facing a ‘retail refugee crisis’ as thousands of stores shut down and millions of people become the ‘blacksmiths of their era’” (Business Insider, September 2017).

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Experience Marketing Metrics

Is Share of Experience the NEW Share of Voice?

Share of voice (SOV) has always been an important metric for marketers to monitor. It helps us to understand how prominently we are promoting our brand versus competitors. But SOV only measures what we, as marketers, push out.

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Market Research Metrics

Redesigning a Brand Tracker: Helping LATAM Airlines Soar to New Heights

We’re well aware of the challenges of converting insight to impact. In this paper, presented by MESH Experience and LATAM airline at ESOMAR LATAM in Buenos Aires last month, we explored how taking a human-centered, lean approach to research generated insight that made a real difference to..

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Real Time Experience Tracking

Context is Queen

If Content is King, Context is certainly Queen and we have been increasingly looking at the context of advertising as well as the content. For an advertiser, avoiding unsavoury content is clearly important, and this has been much discussed over the last year. But think of the other side of the..

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Experience Marketing Metrics

Cranfield School of Management Presentation: The Future of Marketing

Gone are the days when a great product alone drove profits. Marketers today need to consider every way that people encounter their brand. Great experiences creating real value for people build advocacy, which leads to acquisition, as well as retention and increase in share of wallet.

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Choosing the Right Benchmarks

Benchmarks are an important part of our decision-making. However, pick the wrong benchmarks, or contextualise them misguidedly, and you risk making the wrong decisions.

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Triple the Impact: The Power of Positive Brand Experiences

Earlier in my career, I was the Planning Director of an Omnicom agency, Claydon Heeley, where I worked on brands like Mercedes-Benz.

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Experience Marketing Metrics

Experience Driven Marketing Plays Out in Starcom’s Media Futures Report

MESH Experience has always believed that experiences build brands and grow customer engagement and that is why we always frame our data and insight through an experience-driven marketing lens. And so it was a pleasure to work with Starcom in Australia to explore the importance of consumer..

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