We aim to help marketers offer the best customer experience they can and continue to build their brand equity during this time of crisis.This week's themes are: Sense of Relief – Portfolio of Messaging – Stay Close

We aim to help marketers offer the best customer experience they can and continue to build their brand equity during this time of crisis.This week's themes are: Help Manage Money – Keep Presence High – Take Care

We aim to help marketers offer the best customer experience they can and continue to build their brand equity during this time of crisis.This week's themes are: Banks Efforts Appreciated – Breaking the Mould – Out and About

We aim to help marketers offer the best customer experience they can and continue to build their brand equity during this time of crisis.This week's themes are: Reality bites – Land with radio – Style wearout

We aim to help marketers offer the best customer experience they can and continue to build their brand equity during this time of crisis.This week's themes are: Impending recession – Differentiate actions – Combat negative news.

We aim to help marketers offer the best customer experience they can and continue to build their brand equity during this time of crisis.  This week's themes are: US vs. UK – Reassure and relate – Address frustrations of self-employed.

• In a societal crisis, what should marketers do?

Great customer experience recognises consumers interact with brands in multiple ways and it’s important to take them all into consideration when assessing brand equity.

Discover how taking a human-centered, lean approach to research generated insight made a real difference to decision making, right through to the C-suite.

More and more marketers seem to be morphing into Chief Customer Experience officers and we need to think about what our industry should be providing and how we can be pivoting to align with these new client needs.

Collecting data from multiple touchpoints and using different approaches yields more holistic results. The future of insights is being able to integrate data into one insight ecosystem, to better evaluate consumers.

Emotional connections are made with a combination of all five senses yet often the vast majority of brand communication focuses on just sight. Find out what pioneering brands have been up to and how to better measure these sensory initiatives.