--- title: MESH Experience Blog | Experience Marketing (2) description: Experience Marketing | (2) --- [![](https://www.meshexperience.com/wp-content/themes/mesh/images/logo-white.svg)](https://blog.meshexperience.com/) - [Home](https://www.meshexperience.com/) - [What We Do](https://www.meshexperience.com/what-we-do/) - [Who We Are](https://www.meshexperience.com/who-we-are/) - [News & Views](https://blog.meshexperience.com) - [Contact Us](https://www.meshexperience.com/contact-us/) ![](https://www.meshexperience.com/wp-content/themes/mesh/images/menu.svg) ![](https://www.meshexperience.com/wp-content/themes/mesh/images/close.svg) - [Home](https://www.meshexperience.com/) - [What We Do](https://www.meshexperience.com/what-we-do/) - [Who We Are](https://www.meshexperience.com/who-we-are/) - [News & Views](https://blog.meshexperience.com) - [Contact Us](https://www.meshexperience.com/contact-us/) - [Blog (69)](https://blog.meshexperience.com/tag/blog) - [Brand Tracking (3)](https://blog.meshexperience.com/tag/brand-tracking) - [case study (1)](https://blog.meshexperience.com/tag/case-study) - [Customer Experience (8)](https://blog.meshexperience.com/tag/customer-experience) - [Experience Marketing (29)](https://blog.meshexperience.com/tag/experience-marketing) - [Experience Metrics (18)](https://blog.meshexperience.com/tag/experience-metrics) - [IPA (1)](https://blog.meshexperience.com/tag/ipa) - [Media & Touchpoints Insights (7)](https://blog.meshexperience.com/tag/media-touchpoints-insights) - [News (27)](https://blog.meshexperience.com/tag/news) - [Olympics (3)](https://blog.meshexperience.com/tag/olympics) - [Real Time Experience Tracking (3)](https://blog.meshexperience.com/tag/real-time-experience-tracking) - [Retail Banking (8)](https://blog.meshexperience.com/tag/retail-banking) - [Retail Banking Coronavirus Insights (31)](https://blog.meshexperience.com/tag/retail-banking-coronavirus-insights) - [Sponsorship (3)](https://blog.meshexperience.com/tag/sponsorship) - [Superhero CMO Suite (8)](https://blog.meshexperience.com/tag/superhero-cmo-suite) - [Supplier Diversity (2)](https://blog.meshexperience.com/tag/supplier-diversity) - [Women Owned (2)](https://blog.meshexperience.com/tag/women-owned) [![Building brand equity in a time of crisis requires marketers to hold onto their brand purpose rather than focusing on their latest brands ads.](https://blog.meshexperience.com/hubfs/Let-go-of-your-brand-ads-blog-image-G.png)](https://blog.meshexperience.com/let-go-of-your-brand-ads) BLOG ## [Let go of your brand ads. Hold onto your purpose.](https://blog.meshexperience.com/let-go-of-your-brand-ads) - In a societal crisis, what should marketers do? [Read More](https://blog.meshexperience.com/let-go-of-your-brand-ads) [![](https://blog.meshexperience.com/hubfs/Blog%20Post%20Feature%20Images/News%20Publication%20Logos/Brandberries-Feature-Logo.png)](https://blog.meshexperience.com/brandberries-feature-fiona-blades-on-why-the-future-of-marketing-is-about-multi-sensory-brand-experiences) NEWS ## Brandberries feature Fiona Blades on why the future of marketing is about multi-sensory brand experiences Emotional connections are made with a combination of all five senses yet often the vast majority of brand communication focuses on just sight. Find out what pioneering brands have been up to and how to better measure these sensory initiatives. [Visit Website](http://www.thebrandberries.com/2019/09/30/the-future-of-marketing-is-multi-sensory-brand-experiences/) [![](https://blog.meshexperience.com/hubfs/Blog%20Post%20Feature%20Images/News%20Publication%20Logos/ResearchLive-Feature-Logo.png)](https://blog.meshexperience.com/the-mrs-feature-fiona-blades-on-choosing-the-right-benchmarks) NEWS ## THE MRS FEATURE FIONA BLADES ON CHOOSING THE RIGHT BENCHMARKS Benchmarks are an important part of our decision-making. However, pick the wrong benchmarks, or contextualise them misguidedly, and you risk making the wrong decisions. [Visit Website](https://www.research-live.com/article/id/5057882) [![Drivers of Persuasion show how to positively shift key brand metrics plus a framework showing which media touchpoints to shift consideration.](https://blog.meshexperience.com/hubfs/Blog%20Post%20Feature%20Images/CX/cx-square-card-payment.png)](https://blog.meshexperience.com/drivers-of-persuasion) BLOG ## [Drivers of Persuasion in Retail Banking](https://blog.meshexperience.com/drivers-of-persuasion) No other sector needs to rebuild trust, consideration and advocacy in the way retail banking does. In addition, the continuing digital revolution is increasing media fragmentation, making it more challenging for media planners to get the best bang.. [Read More](https://blog.meshexperience.com/drivers-of-persuasion) [![The Marketing Society](https://blog.meshexperience.com/hubfs/The-Marketing-Society-Feature-Logo.png)](https://blog.meshexperience.com/the-marketing-society-feature-fiona-blades-on-the-hidden-drivers-of-persuasion-in-retail-banking) NEWS ## The Marketing Society feature Fiona Blades on the hidden drivers of persuasion in retail banking. Five rules to make a positive impact on brand consideration in your brand [Visit Website](https://www.marketingsociety.com/think-piece/hidden-drivers-persuasion-retail-banking) [![forget spiderman](https://blog.meshexperience.com/hubfs/Blog%20Post%20Feature%20Images/Cinema/cinema-neon-red-sign.png)](https://blog.meshexperience.com/forget-spiderman-cine-man-is-the-true-superhero-in-the-marketing-world-0) BLOG ## [Forget Spiderman, “Cine-man” is the true superhero in the marketing world.](https://blog.meshexperience.com/forget-spiderman-cine-man-is-the-true-superhero-in-the-marketing-world-0) Marketers often find that certain touchpoints can get left off media and channel plans due to a lack of understanding about how they work. For over a decade we have been capturing experiences across markets, sectors and products, so we tend to see.. [Read More](https://blog.meshexperience.com/forget-spiderman-cine-man-is-the-true-superhero-in-the-marketing-world-0) [![](https://blog.meshexperience.com/hubfs/Blog%20Post%20Feature%20Images/News%20Publication%20Logos/FS-Forum-Feature-Logo.png)](https://blog.meshexperience.com/find-out-which-bank-really-is-no1-in-our-article-on-the-financial-services-forum) NEWS ## Find out which bank really is No1 in our article on the Financial Services Forum First Direct win out when you look at customer satisfaction, however, when you look at customer experience or brand experience, it’s Nationwide that’s the star performer. [Visit Website](https://thefsforum.co.uk/knowledge-centre/debates/which-bank-really-is-no-1/) [![](https://blog.meshexperience.com/hubfs/Blog%20Post%20Feature%20Images/Experience/experience-boy-blowing-confetti.png)](https://blog.meshexperience.com/if-you-want-brand-growth-use-experience-driven-marketing) BLOG ## [If You Want Brand Growth, Use Experience Driven Marketing](https://blog.meshexperience.com/if-you-want-brand-growth-use-experience-driven-marketing) We are overloaded with data – it’s coming from our call centers, our websites, our retail partners, our media agencies. Yet in spite of being awash with data, we have a data black hole. We’ve got GRPs, click-throughs, Likes, [Share of Voice](https://blog.meshexperience.com/is-share-of-experience-the-new-share-of-voice) to help.. [Read More](https://blog.meshexperience.com/if-you-want-brand-growth-use-experience-driven-marketing) [![Challenger banks are all the rage! From Atom to Monzo, Virgin to Metro, everybody’s talking about the changing face of banking. ](https://blog.meshexperience.com/hubfs/Blog%20Post%20Feature%20Images/Data/data-red-doorways-building-bridge.png)](https://blog.meshexperience.com/the-challenge-for-challenger-banks) BLOG ## [The Challenge for Challenger Banks](https://blog.meshexperience.com/the-challenge-for-challenger-banks) Challenger banks are all the rage! From Atom to Monzo, Virgin to Metro, everybody’s talking about the changing face of banking. Open banking and the CASS initiative is laying the groundwork for easy switching. [Read More](https://blog.meshexperience.com/the-challenge-for-challenger-banks) [![](https://blog.meshexperience.com/hubfs/Blog%20Post%20Feature%20Images/Retail/retail-smart-lady-escalator-shopping-centre.png)](https://blog.meshexperience.com/the-retail-revolution-success-in-the-new-era) BLOG ## [The Retail Revolution: Success in the New Era](https://blog.meshexperience.com/the-retail-revolution-success-in-the-new-era) We are surrounded by headlines like “America is facing a ‘retail refugee crisis’ as thousands of stores shut down and millions of people become the ‘blacksmiths of their era’” ([Business Insider,](https://www.businessinsider.com/retail-refugee-crisis-is-coming-with-store-closures-2017-9) September 2017). We knew that digital would transform.. [Read More](https://blog.meshexperience.com/the-retail-revolution-success-in-the-new-era) [![](https://blog.meshexperience.com/hubfs/Blog%20Post%20Feature%20Images/Retail/retail-ladies-shoes-on-shelf.png)](https://blog.meshexperience.com/transforming-retail-experiences-how-to-deliver-and-measure-outstanding-experiences-in-the-new-bricks-and-mortar-world) BLOG ## [Transforming Retail Experiences: How to Deliver and Measure Outstanding Experiences in the New Bricks and Mortar World](https://blog.meshexperience.com/transforming-retail-experiences-how-to-deliver-and-measure-outstanding-experiences-in-the-new-bricks-and-mortar-world) Fiona Blades, President and CEO of MESH Experience, recently had the opportunity to speak at the [P2P Institute’s](https://p2pi.org/) League of Leaders in Chicago. This event is one of many, as Fiona has been traveling and spreading the word of a revolution in market.. [Read More](https://blog.meshexperience.com/transforming-retail-experiences-how-to-deliver-and-measure-outstanding-experiences-in-the-new-bricks-and-mortar-world) [![](https://blog.meshexperience.com/hubfs/Blog%20Post%20Feature%20Images/Data/data-phone-bokha-effect.png)](https://blog.meshexperience.com/the-retail-revolution-how-new-technology-is-optimising-real-time-experience-data-in-measuring-roi) BLOG ## [The Retail Revolution: How New Technology is Optimising Real-Time Experience Data in Measuring ROI](https://blog.meshexperience.com/the-retail-revolution-how-new-technology-is-optimising-real-time-experience-data-in-measuring-roi) The future of retail is transforming before our eyes at a speed we may not have imagined possible. *“America is facing a ‘retail refugee crisis’ as thousands of stores shut down and millions of people become the ‘blacksmiths of their era’”* (Business.. [Read More](https://blog.meshexperience.com/the-retail-revolution-how-new-technology-is-optimising-real-time-experience-data-in-measuring-roi) [Previous](https://blog.meshexperience.com/tag/experience-marketing/page/1) [Next](https://blog.meshexperience.com/tag/experience-marketing/page/3) ![](https://www.meshexperience.com/wp-content/themes/mesh/images/logo-white.svg) © MESH 2025 - [Cookie Policy](https://www.meshexperience.com/cookie-policy/) - [Privacy Notice](https://www.meshexperience.com/privacy-notice/) Newsletter Signup - -